IN YOUR HEART
...where do I start? Yes, ähm here with "In Your Heart"! ...and no it is not a mistake, or a grammar faux pas, it was chosen intentionally. In Your Heart is a charity event series which is held 2 times a year, for over a decade now and grows beyond what we ever thought is possible. We collect money to help the helpless and give it to them directly without any cuts.
Everything started in 2013 where the first charity show was held back then in the JUZ Wolfsberg where 3 bands decided to give away every hard earned penny that they earned on that door that night for a good cause.
It grew over the years and it became a local phenomenon as currently over 35 musicians prepare for a show where they cover famous internatiol Rock & Metal tracks. The clue of the show is that after every song perfomed the lineup of the people changes so that you never know what is going to happen.
We raised a lot of money over the years and after some time we decided to help the brand and the idea grow, so we decided to rebrand "In Your Heart"! <3
What you see next is just a glimpse of what we, but the most important thing is that we do it for the people that are helpless and need our support.
ICON DESIGN &
WORDMARK REDESIGN
We are all different — and that’s exactly what connects us. The new logo captures this diversity and emotional energy through a simple yet powerful symbol: a heart struck by a flash.
The heart stands for empathy, compassion, and love — the emotional core of everything we do. The flash represents energy, unity, and the unstoppable drive to make a difference. Together, they form a visual statement: We care deeply, and we act boldly.
The wordmark “In Your Heart” was intentionally kept personal and direct. It invites everyone to look inward, to feel, and to take part in something bigger than themselves.
Social Media
Rebranding
With the rebranding, Christmas In Your Heart also received a new social media identity, one that mirrors the event’s soul. The visuals are warm & powerful. Posts now celebrate not just the concerts but also the stories behind the people we support and the musicians who dedicate their talent to the cause. The tone of voice is honest and heartfelt because authenticity is what moves people to act.
Merchandise
The Merchandise we produce for these is also something where we collect money for the people we support. The designs mirror the theme of the event and they also come only in a very limited amount. So it turns into a hunted collector items among fans and supporters from the first hour. Buying merchandise isn’t just showing support, it is wearing a piece of the movement and spreading the message: "Help where it truly matters!"
For our print materials, we wanted to capture the wild, musical spirit of the event. The result is a series of illustrated animals rocking out with instruments which a fun, powerful representation of freedom, unity, and rhythm. These visuals connect perfectly to the playful yet emotional energy that defines Christmas In Your Heart. Also the easter is once you got the first 5-6 posters you will a band assembled to rock with them together.
