Merchandise has always been more than just wearable products to me, it is wearable storytelling. The way a piece of clothing or an accessory feels, fits, and carries an idea can turn it into something far beyond its function. That belief is what drives my approach by blending a creative vision with a deep interest in fashion, materials, and production trends.
Over the years, I’ve explored everything from screen printing and embroidery to sublimation, 3D applications, and sustainable textile sourcing. Each technique offers its own voice, and the art lies in choosing the right one to bring a design to life in the most striking way.
But it doesn’t stop with the visuals. Fit, comfort and style are also an essential part. Staying close to the latest fashion trends, movements, cuts, and fabrics ensures that every piece doesn’t just look good but it does feels current and worth wearing over and over again.
Here you’ll find a curated selection of projects where art, production technique, and fashion trends intersect and that is built to resonate, stand out, and endure.













